Playa Hotel & Resorts recently appointed CEO of Sanctuary Cap Cana, Amil Maleck explained the strategies to follow after his appointment in an interview with arecoa.com. He indicated that his goal is to individualize and create tailored experiences for each of the guest’s needs.
“Times have changed and the all-inclusive has evolved, our goal as a good atelier, is to particularize services. In Sanctuary Cap Cana we intend to create unique experiences for our visitors, we understand that this is where the magic and connection happens for our guests”, he added. He explained that from the arrival of the guests at hotel, the security staff receives them with a personalized welcome, being called by their name creating a unique sensation of recognition. “We are focused on maintaining an optimal product despite the situations and circumstances that surround us. That is our best cover letter and our best strategy”, he said.
The main market for this 323 “adults only” hotel at Juanillo Beach is the North American market, followed by Canadians and Europeans. “Likewise, we are very attractive in the groups and weddings segments for the local and international market due to the qualities and diversity of our product. We have 4 event rooms with capacity for up to 500 people and a spa with unique bridal salons in its class”, he added. “Sanctuary is a unique hotel within the luxury category, located in one of the most exclusive destinations in the Caribbean and in the Dominican Republic: Cap Cana. It is a Hotel that has a lot of attributes and our job is to make them known to a worldwide level”, he said.
“We are everything our guest wants us to be. We can dare to please all our guests; most of our rooms have a spectacular ocean view; we have very romantic luxury rooms inspired by a colonial style, very modern units in two towers facing the sea, private villas with one or two rooms that look like they were taken out from a travel postcard and a majestic castle in the Caribbean with saltwater pools, being the only hotel with a room that gives access to a private island and a pillar-based restaurant located above the sea. All this is the complement of what Sanctuary Cap Cana offers ”.
Among other amenities offered by the resort are free and included transportation services to Punta Espada golf course, La Marina Cap Cana, Los Establos and Scape Park. “Within our environment you can enjoy, in addition to luxury tourism, adventure, gastronomic and sports tourism, all within a safe environment,” said the experienced hotelier.
He added that, “We are the only hotel in Cap Cana that has a colonial, square-type town that is dedicated to gastronomic experiences as an added value within our offer called“ Sanctuary Town ”. Clients who are not guests at the hotel can have access to this and even children.
“We have professionals in the sector who stand out for creating new concepts, bringing new ideas and giving us the highest level, so the Dominican Republic is known and remembered as a destination that has everything, ”he said.